insights

K-pop’s New Wave: From International Partnerships to Global Groups

Today’s success of K-pop in the world is undeniable. K-pop groups are selling out stadium tours throughout the world and ...

[Insight Posting] ESG Management Expanding to Luxury

The Expansion of ESG Management ESG trends have accelerated even more after COVID-19. Since huge expenditure is needed to implement […]

Posted on Sep 28, 2022

Understand the E-commerce Ecosystem of Naver and Kakao WHY NAVER AND KAKAO? You’ve heard that Naver and Kakao are important […]

Posted on Sep 6, 2022

29CM’s Growth in 2022 This month’s posting focuses on the various campaigns of one of Korea’s predominant select shops known […]

Posted on Aug 31, 2022

In our last post, we have gone over how the MZ generation has become the new target for luxury brands […]

Posted on Jul 28, 2022

Last year in 2021, the top three foreign luxury brands (Hermes, Louis Vuitton, Chanel) recorded the highest sales ever in […]

Posted on Jun 29, 2022

Today’s posting will go through the definition and functions of Naver Smart Store, an online marketplace within Naver. Naver is […]

Posted on May 27, 2022