insights

K-pop’s New Wave: From International Partnerships to Global Groups

Today’s success of K-pop in the world is undeniable. K-pop groups are selling out stadium tours throughout the world and ...

For the love of ecommerce, free Korea from ActiveX!

50% of South Korea’s E-Commerce purchases are now on mobile, as we have seen for the past year an amazing […]

Posted on Jun 14, 2017

China is today’s e-commerce world leader. With a population of 1.4 billion among which 52% is connected to the internet […]

Posted on Jun 12, 2017

If you have ever traveled to Japan, you may have noticed the fine marketing techniques adopted by people living there. […]

Posted on Jun 1, 2017

IMAGE SOURCED BY: IGN Did you know that e-sports athletes, also known as pro gamers, earn more than Roger Federer, […]

Posted on May 18, 2017

In just 10 years, how did Kakao Talk become the cultural icon it is today in South Korea? [This is part […]

Posted on May 9, 2017

Content marketing goes a long way! 3 years that we build Roland Garros brand awareness in Korea through content creation. […]

Posted on May 5, 2017