A chatbot is a software able to simulate a natural language conversation with a user through messaging applications. As an excellent way to deal with time-consuming tasks, chatbots have gained more and more popularity.
We applied the chatbot technology as part of Lacoste’s marketing plan strategy. The brand delivered a special event coupon on KakaoTalk Plus Friend during Roland Garros to support their national player. Using chatbot as a marketing push, the technology helped in boosting both online and offline sales, producing impressive results within a few weeks.
Asiance invited its clients for a special conference where Lacoste could present its successful case, sharing thoughts and opinions around a little wine!
