Asiance conducted a usability testing project on both desktop and mobile in-office, where one of the meeting rooms was converted into a user testing studio, just for the occasion.
Users were in a room testing a website on desktop as well as on mobile, while persons from the company were in another room, observing how users were interacting with their website and hearing their comments.
The test was for a major luxury platform to bring them a new UX experience dimension and optimize their conversion funnel. Koreans access information differently and user tests are the best way for a client to gain a deep understanding of the local market.
